WE HAVE A VISION, WE HAVE A MISSION WITH WOMEN.
#ANDNOW
WOMEN’S ENTREPRENEURSHIP, EMPOWERMENT & ECONOMIC INDEPENDENCE PROGRAMME
TRANSFORM • EMPOWER • TRANSMIT • ELEVATE
A journey that began in 2018
Since 2018, the Olivier Farwell Foundation has been committed to supporting women and young women through coaching, mentoring, personal development and practical support for their professional and entrepreneurial projects. Over the years, more than 100 women have been supported through the #AndNow initiative, each with her own story, ambitions, challenges and dreams.
#AndNow was created from one fundamental belief :
Every woman deserves the opportunity to believe in herself, develop her potential and build a more independent future. Our mission is to transform opportunity into action.
#ANDNOW | WOMEN’S ENTREPRENEURSHIP, EMPOWERMENT & ECONOMIC INDEPENDENCE PROGRAMME
Our commitment is to inspire young girls and empower women to embrace who they are, believe in their potential, and take pride in their unique strengths. We create meaningful opportunities that enable them to grow, build their independence, and make a positive impact on society and the economy.
We believe that one of the greatest opportunities of our time is to equip young girls and women with the confidence, skills, and support they need to turn their ambitions into reality. Through entrepreneurship, training, mentorship, and concrete support for their personal and professional projects, we help transform potential into action and ideas into lasting impact.
The Democracy of Opportunity
I strongly believe that every human being deserves the right and the opportunity to transform their life by acquiring the knowledge, skills, and confidence needed to become empowered, free, and fulfilled.
I also believe that girls and women must have equal access to the opportunities our world has to offer, regardless of gender. This is what I call “the democracy of opportunity”: the right of every individual to shape their own future, to contribute to society, and to participate fully in economic and social development.
Globalization and new technologies have opened up an unprecedented world of possibilities. Young girls are dreaming bigger, taking initiative, creating, and aspiring to play a role in meaningful achievements. Women, too, are increasingly embracing entrepreneurship, while digital and social networks have become powerful platforms for communication, business, learning, and personal development.
At the same time, education, training, and access to knowledge are evolving at extraordinary speed. For young women and women alike, the desire to lead, to create, to contribute to major projects, and to be part of meaningful and transformative change is stronger than ever.
Since 2018, I have dedicated myself to strategic support initiatives focused on coaching, mentoring, and empowering young women and women who aspire to greater fulfillment, leadership, independence, and well-being. Supporting them in turning their ambitions into concrete projects has been both a demanding responsibility and a profoundly rewarding experience.
This journey has only strengthened my conviction that “the democracy of opportunity” is not simply an ideal it is a responsibility we can all help make a reality.
**I want to be part of this challenge: to help every young girl and every woman discover her worth, believe in herself, and have the opportunity to create the life and future she deserves.**
Olivier Farwell
The President
“I have always wanted to be part of this mission: to give every woman the love, confidence, and self-esteem she deserves.”
— Olivier Farwell —
OUR STORY
The #AndNow journey began with a simple observation :
Many women have the talent, courage, ideas and determination to create something of their own.
Yet talent alone is not always enough. A woman may have a business idea but lack the confidence to launch it. She may already have a business but lack visibility, customers, digital tools or a clear strategy.
She may have the ambition but lack access to mentoring, professional networks, financial planning or start-up resources.
#AndNow exists to bridge that gap.
We believe that empowerment is not simply about giving. It is about equipping, accompanying, connecting and creating opportunities.
OUR VISION
We envision a world where women are able to participate fully in economic and social development.
- Where a woman can transform an idea into a business.
- -Where she can develop her skills, increase her confidence, generate income and create opportunities for others.
- Where young people can learn by contributing to real projects.
- Where successful women can become mentors and role models for the next generation.
Our vision is to create a cycle of empowerment that continues beyond the initial programme.
THE #ANDNOW JOURNEY
Each woman enters a structured process designed to help her move from potential to action.
STEP 1 — DISCOVER
We listen to her story, understand her situation, identify her strengths and assess her entrepreneurial potential.
STEP 2 — BELIEVE
Through personal development and coaching, we work on confidence, communication, leadership, self-esteem and the ability to present and defend her ideas.
STEP 3 — STRUCTURE
Her project is analysed and structured.
Together, we work on:
-feasibility;
-business model;
-financial planning;
-budget;
-objectives;
-customer profile;
-market opportunities;
-development strategy.
STEP 4 — BUILD
We help transform the project into a professional and visible activity.
Depending on her needs, support may include:
-logo and visual identity;
-business presentation;
-website;
-digital presence;
-social media;
-content strategy;
-photography and video;
-communication materials;
-media and public-relations support.
STEP 5 — DEVELOP
The entrepreneur receives support in:
-customer acquisition;
-sales;
-negotiation;
-marketing;
-communication;
-networking;
-business development.
STEP 6 — LAUNCH & GROW
Where appropriate and subject to the programme’s funding framework, participants may receive support for the launch or development of their activity.
STEP 7 — FOLLOW & MEASURE
The relationship does not end at the Master Class.
Participants receive follow-up and mentoring designed to help them apply what they have learned, overcome challenges and develop their activities.
THE #ANDNOW MASTER CLASS
A central component of the programme is an intensive face-to-face Master Class.
The programme may include :
3 DAYS OF COLLECTIVE TRAINING
focused on :
confidence • communication • leadership • management • entrepreneurship • marketing • strategy
followed by :
INDIVIDUAL COACHING
Personalised sessions focused on each woman’s project, challenges and development plan.
The programme can be delivered in appropriate professional venues within each country, allowing participants to benefit from a serious, inspiring and professional learning environment.
TWO GENERATIONS — ONE OPPORTUNITY
The new #AndNow model also creates a bridge between women entrepreneurs and young people in education or professional training.
Students studying :
Business Management • Marketing • Communications • Digital Media
may participate in the programme as interns, project assistants or young ambassadors.
They may help participating women with:
-social media;
-digital communication;
-content creation;
-marketing;
-branding;
-customer engagement;
-communication strategy.
At the same time, young people gain valuable real-world experience.
They develop :
skills • confidence • professional networks • portfolios • work experience
Where appropriate, their participation may contribute to their academic or professional pathway.
A woman builds her business.
A young person builds professional experience.
Both become part of a wider community of opportunity.
OUR 2026–2027 INTERNATIONAL CHALLENGE
Following the experience built since 2019, the Olivier Farwell Foundation aims to expand #AndNow through a structured international programme.
30 WOMEN PER COUNTRY
The programme is designed to be adaptable to both European and African contexts.
Each participating country can establish a local cohort of:
30 WOMEN ENTREPRENEURS
supported through the #AndNow methodology.
The programme can then be progressively replicated across additional countries.
⸻
AFRICA
In Africa, #AndNow will focus on women who are creating or developing businesses and who need practical support to strengthen their economic independence.
The programme can address :
entrepreneurship • business development • digital inclusion • financial planning • marketing • communication • leadership • access to opportunity
The programme can also be adapted to local economic realities, sectors and community needs.
⸻
EUROPE
In Europe, #AndNow can support women entrepreneurs, women facing economic vulnerability, aspiring entrepreneurs and women seeking to strengthen or reposition an existing activity.
The European programme can also create opportunities for students and young people studying business, marketing, communication and digital disciplines.
THE #ANDNOW IMPACT MODEL
ONE WOMAN
receives knowledge, coaching, tools and support.
↓
ONE PROJECT
becomes more structured and visible.
↓
ONE BUSINESS
has greater potential to grow.
↓
ONE WOMAN
gains confidence and economic capacity.
↓
ONE YOUNG PERSON
gains practical professional experience.
↓
ONE COMMUNITY
benefits from new skills, activity and opportunities.
↓
THE CYCLE CONTINUES
Successful participants can become mentors, ambassadors and role models for other women.
A CHOICE TO CHANGE
During the summer of 2021, a woman was introduced to me. She was a mother of two children, one of whom was seriously ill.
She told me : “I am tired of living in poverty. I don’t want to be overdrawn every month. I don’t want to count every penny in my wallet anymore. I want to become a blessing to myself, to my children, and to others.”
I told her : “You have a choice: you can decide to act today, or you can continue watching the movie of your life.”
She looked at me and said : “I want to live. I want to become a different woman.”
That moment stayed with me. Because sometimes, change begins with a decision? a decision to stop simply enduring life and start actively shaping it.
#AndNow
Through #AndNow, you too can make that choice. You can choose to believe in yourself, to learn, to grow, to create, and to make an impact on your environment and on society.
You can choose to become the author of your own story.
Choose to live.
Choose to grow.
Choose to make a difference.**Choose to be the Cinderella of your own life.**
— Olivier Farwell —
#ANDNOW2026, THE AFRICA CHALLENGE. CONNECT WITH US TO BRING YOUR PROJECT TO LIFE.
#ANDNOW2026, THE EUROPEAN CHALLENGE. CONNECT WITH US TO BRING YOUR PROJECT TO LIFE.
* Conditions : Each Participant in any country of Africa will give as participation 30% of the full amount of $5000 and the rest will be supported by Olivier Farwell Foundation. – Enrolment Fees : 100$ –
° A week of face-to-face Master Class, therefore 3 days in a group and 2 days of personalized two-hour sessions for each participant.
° A group and private personal development session including: communication strategies, speaking, management, self-confidence and self-improvement.
° Study of the project with its feasibility plan, financing plan, customer acquisition and development strategy.
° Design design of your communication media or redesign for them existing projects : LOGO – COMMERCIAL BROCHURE – NON-PRINT DESIGN BUSINESS CARD WEBSITE WITH ASSISTANCE IN WRITING CONTENT AND DESIGN IMAGES + SEO.
° Social Pack : Creation of social network accounts with training on the type and quality of content adapted according to the type of project or activity + Community management.
Media Pack : Photo and/or video shoot with video presentation of sound company with attitude coaching and enhancement of its charisma + writing and distribution of a press kit or press article on 5 Local media combined : Radio or TV or Web
* Conditions : Each Participant in any country in Europe will give as participation 40% of the full amount of 5000€ and the rest will be supported by Olivier Farwell Foundation. – Enrolment Fees : 100€ –
° A week of face-to-face Master Class, therefore 3 days in a group and 2 days of personalized two-hour sessions for each participant.
° A group and private personal development session including: communication strategies, speaking, management, self-confidence and self-improvement.
° Study of the project with its feasibility plan, financing plan, customer acquisition and development strategy.
° Design design of your communication media or redesign for them existing projects : LOGO – COMMERCIAL BROCHURE – NON-PRINT DESIGN BUSINESS CARD WEBSITE WITH ASSISTANCE IN WRITING CONTENT AND DESIGN IMAGES + SEO.
° Social Pack : Creation of social network accounts with training on the type and quality of content adapted according to the type of project or activity + Community management.
Media Pack : Photo and/or video shoot with video presentation of sound company with attitude coaching and enhancement of its charisma + writing and distribution of a press kit or press article on 5 Local media combined : Radio or TV or Web
A Call to Awareness and Action
Every story is different. Every dream is unique.
Yet one truth connects us all: **time does not stop. The hourglass keeps flowing.**
There comes a moment when awareness awaken; when we pause and look honestly at the path behind us : the setbacks we have faced, the time we have lost, and the dreams we have put on hold.That moment can become a turning point.
Because while we cannot always choose the circumstances we face, “we can choose what we do next.” Change begins when we recognize our own potential, take ownership of our future, and dare to take the first step.
**This is the purpose of our mission: to help women take that step.**
To rise, To believe in themselves, To reclaim their power,
To turn their dreams into possibilities and their possibilities into reality. Because every woman deserves the opportunity to write the next chapter of her story.